Marketing plan for a book launch

Dec 10, 2018 with so many book marketing strategies available to promote your book, its easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. Lasica shares 10 ways you can get the most out of your book launch while remembering that book marketing is made up of different choices for different stages of your author career. Authors dont like book marketing because they think it means telling strangers about your book. After years of helping authors build their platforms, and then use those platforms to launch top. Marketing plan for a book launch, may 25, spread the word with these simple book marketing ideas. Book marketing questions to help you sell more books. All of the above, plus i spend time considering your special marketing needs and provide personalized tips and tricks to help you plan for your launch, specific to your goals, book and genre. This is how to create a prelaunch strategy for your book medium. How to confidently plan and execute a successful book.

Use these sample book marketing plan goals to jumpstart your thinking. The buzz and excitement of a launch can be exhilarating, but the marketing and promotional effort for a book must continue far beyond the initial days and weeks of getting it out there. Product launch marketing plan free download excel template. The launch plan tackles something novel something fresh. It can also help you establish your brand, your message, and presence on the web. Its not only hard to know what you should be doing. But a book launch party can be a great way to give your marketing a push, too. Yes, you can target the holiday shopping market with your new book, but youd better start your marketing plan early. The 11 step startup launch marketing plan smart insights. Integrity, authenticity, generosity, social karma 5 book marketing strategy, launching and relaunching. Plus, youve worked super hard to get this book out into the world you deserve to celebrate.

It will also expand your reach, your network, and may even present possible partnership opportunities with. You can break this down into prerelease, first month, first quarter. Contact a local bookstore or other venues about hosting a book. For many teams, the launch plan is a subset of the marketing plan. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. Word dancer how to write a screenplay 66,154 views. Book marketing plan template nonfiction writers conference. So, in this post were diving into one possible strategy for doing your book launch right. I told one writer, authors dont like book marketing because they think it means telling strangers about your book. This includes product spec sheets, video demos, blog posts, website content and media pitches.

A definitive checklist by tim grahl is a free, customizable plan. But when exactly should you pursue each promotional tactic youre considering. The worst and best ways to launch your book part 2 in part 1 of this series, we looked at the top five worst ways to handle your book launch. How to write a book marketing plan for publishing success. This is a gantt chart, which helps you manage and visualize marketing activities and key dates. How to plan the best new product launch marketing campaign. Youll notice that none of these are hard sell methods of marketing. Sep 18, 2018 ok, a big chance, unless youre a big name. This is a vital step in the promotion and marketing of your book, andif done rightwill make the rest of the process infinitely easier. Dec 12, 2017 writing screenplay dialogue how should your characters talk in a movie script. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Heres what you need to know about the efforts that set your book up for proper launch and if youre selfpublishing, follow the same path to launch there is a lot of marketing and publicity howto information on this site to help you.

Marketing a book is a complex part of the overall publishing process and takes proper planning. How to host a book launch marketing for authors youtube. The success of a startup will often depend on its approach to marketing. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Here are several book marketing strategies indie authors can employ to. Spread the word with these simple book marketing ideas. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Listen as bestselling author, everett okeefe shares secret strategies to guide you to success. A product launch plan consists of strategies and procedures a company may use to develop communication channels for its target audience. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Build your book marketing launch team the first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as its also. But the only real bad time for a book launch is when you arent prepared to market it, or when you publish close to a big seasonal date you didnt ramp up for. Your product launch marketing plan for a successful start.

How to create a written book launch plan author media. A book launch is a marathon not a sprint and doesnt stop the day after your book is released. How to create a product launch marketing plan if you are launching your new product or service to the market, its important to have a solid marketing plan. This is the plan for how you will introduce a new product or service to customers. How to create a book marketing and publicity campaign.

That link is an affiliate link for a free howto e book. The macro assessment shows that it is profitable to open a new bookstore in uk since the number of universities and the number of students is high in uk. The major focus of the marketing plan is on the assessment of the relevancy of opening a new bookstore in an urban location of uk. Its also hard to keep up with all the options that are available. Do you have a marketing game plan for your book launch. Hartz agency a marketing agency for christian authors. Publishers ask authors to utilize all their contacts with a tool called. Here are five book campaign ideas you can use to help you get ready for your book launch.

In this post, we offer up dozens of book marketing ideas that you can steal for your own promotional efforts. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. This template gives you a predefined structure of your marketing project. Find out who your book appeals to, get to know those people well, and be where they are, both online and off.

The right marketing plan identifies everything from 1 who your target customers are to 2 how you will reach them, to 3 how you will. Email is the most effective marketing tool available today, and if youre serious about selling your book, you must use it. Mar 14, 2018 by following in the footsteps of those who have succeeded before you, you can create a focused and effective book marketing plan that will get people snatching up your masterpiece. Apr 24, 2019 the book launched in march 2018 and quickly rose to the amazon best seller list in multiple categories.

Apr 9, we show you how to easily write a book marketing plan in this step by its quite simple really. He explains how to manage ongoing sales after a book launch. Here are nine handy tips for planning a successful book launch. Book marketers know the simplest version of a crosspromotion is an agreement to send a newsletter about another author s book when they launch. Product launch marketing plan consists of typical readymade tasks. How to write a book marketing plan in easy steps 1. Invest the time in your social media marketing to create an interesting presence. The marketing team gathered to sprint plan, an agile marketing process that helps. Social media can be useful for finding new fans and connecting with media. Build your own plan and download a customizable checklist. The ultimate book marketing timeline for indie authors.

All of the above, plus i spend time considering your special marketing needs and provide personalized tips and tricks to help you plan for your launch, specific to your goals, book. Especially if youre doing your own marketing and publicity. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. A book launch is an important piece of your overall book marketing strategy, but can often be overlooked. Sep 25, 2019 finishing your book is a huge accomplishment. To develop a fan base that will lead to increased sales of more books. Creating buzz three to six months before book release. If you plan to run a free promo for your book, you can set this up as soon as your book is live. I mentioned that our strategy will have a 3day free launch. Contact the leading book publicity agency for a free marketing consultation.

After you type the final sentences of your masterpiece, your task is not yet complete. Whats the most critical element of a successful book launch. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Publicity and marketing staffs who time their work to get it into stores and get the medias attention in time for the publication date. Heres what goes into the perfect book marketing plan. The ultimate book marketing timeline for indie authors ingramspark.

Id love to hear your book launch success stories in the comments. We just cant leave this on a negative note, though. The first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. Aug 01, 20 promote and market your book like a master. May 25, 2015 every media outlet in the world is facing a similar crisis today. May 05, 2017 if done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. Well, were here to tell you that it is possible and that putting on a great book launch is an excellent way to drum up interest and sales for your book. A simple 10step book launch plan you can easily use to outrank. Jun 25, 2019 publicity and marketing staffs who time their work to get it into stores and get the medias attention in time for the publication date. Book marketing plan the definitive checklist book launch. The most powerful way to organize this is to break your plan into three sections. Book launch tools, resources and content to help authors. Putting together a new product launch marketing plan isnt easy and it helps to look at whats worked for others. How to confidently plan and execute a successful book launch.

Include in your marketing plan a schedule that allows for ongoing promotional activities of your previous work, while providing time to write your next. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. The books launch is really important to give it sales momentum. Later in this article, you can read the viewpoint of a traditionally published author. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. To become an amazon category bestseller within two months of my book s publication date. Thats it, youve written your entire book marketing plan. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. Before you can create your product launch marketing.

Everett okeefe is author and coauthor of multiple international bestselling books. After youve read this article, youll be ready to release your beautifully crafted story book. After all, a lot of books take years to write and months to edit, design, lay out, proofread, and set up for publication. At any given time, there seem to be 1,000 different ways to market your book. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. Have an online book tour and plan a costeffective online campaign. This can also extend to running competitions on each others facebook pages, or practically anything you can think of. This is a book marketing plan outline that you can use. I tend to go overboard with my courses and tutorials, and am trying to simplify. Now you have a clear road map to take you through your book launch.

If done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. Finally, when the dust settles, youre rewarded with a handful of daily sales. Create a book marketing plan for a successful book launch. You dedicate a few weekseven monthsto writing the book. Nov 20, 2017 as a rule of thumb, its best to start marketing your book around 6 to 12 months before you actually plan to release it to the public. Build your book marketing launch team the first step of preparing for your book launch, and the marketing behind it, is to build your launch team or street team, as its also commonly referred to. Offer a flagship piece of content on your website such as a mini. This way, youve got more than enough time to finish your book and run your marketing strategy, and its enough time to build up a loyal band of followers. A comprehensive guide with templates from vital design maybe you work for a large corporation and have been tasked with developing next years marketing plan, or perhaps you are launching a new startup and need to craft a plan. A simple 10step book launch plan you can easily use to. Creating a detailed book marketing plan or author business plan will help you think about all the strategies and effort that will be necessary to market your book correctly. My background in corporate marketing and project management, my graduate degrees in business and project management, and my marketing campaign and book launch work with hundreds of authors.

It is possible, if not desirable, for an author to launch an effective bookmarketing campaign without a publishers support or assistance. Read for tips on how to create a successful book launch on amazon. Ive seen firsthand that a strong grounding in online book marketing makes a decisive difference to any books ability to succeed in the market. In the sections that follow, im offering a new product launch strategy thats sustainable and easy to follow. Do you think a book marketing plan is important for authors. After years of helping authors build their platforms, and then use those platforms to launch. New product launch marketing plan detailed account of a. Heres what you need to know about the efforts that set your book up for proper launch and if youre selfpublishing, follow the same path to launch there is a lot of marketing. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. This builds your authority and creates more revenue.

The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. A book launch plan for firsttime authors without an online. How to market a book, by joanna penn, and lets get visible, by david gaughran, are particularly helpful for independent authors as well as traditionally published authors who want to learn more about the best practices of digital marketing. Your marketing efforts should start before your book is even available for purchase. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. To successfully launch this book, it took a lot of planning and a whole lot of tactics. Apr 09, 20 you dont want anything unrealistic in your book marketing plan. In my free book marketing plan outline, i suggested creating a book marketing calendar or schedule to keep track of your marketing activities in the months leading up to, and extending beyond, your book launch. It can be the beginning of a larger process, such as a product launch or a marketing funnel. I cant overstate the importance of those first few weeks after release.

I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book. So this is like one of those little bits of cheese they give. A launch will build your author business by increasing your email subscribers and social media followers. A simple 10step book launch plan you can easily use to outrank bestselling authors. After years of testing various marketing strategies, ive developed a book launch checklist with triedandtrue tactics that best build buzz and. Thats why as a publisher, i now counsel all of our authors to build a relationship directly with their readers. Jun 24, 20 12 tips for successful book launch parties describes the thinking behind holding a book launch party and helpful suggestions. Remember, you can download this checklist as a printable pdf to keep handy any time youre ready to put together a book launch marketing plan.